September 10X Update | Crossroads Church

10x yet. I'm Kyle with Rob Seden. Hello. I recognize Rob. We talked a few weekends ago on main stage at an awesome job. My one time in seven years. I appreciate that. Rob is an amazing leader behind the scenes who's helped us a ton with 10x and what we're literally going to do is go line by line through the brochure that we handed out all the way back almost two years ago and give you updates on every single project, every single initiative where we are. Before we jump into the project, so let's talk about numbers overall where we are from a campaign giving standpoint. Where are we now? Yeah, so the most recent numbers that we saw, so we've had $211 million committed to the 10x push and 107 million has come in. It's pretty good. 51% fulfilled, we're about 58% of the way through the timeframe. That's still $9 million ahead of the "I'm in" pace. The last campaign we did was "I'm in" and if we took that pace, put it on this where we have $9 million ahead of where we thought we might be. That's fantastic. So we considered that really strong. Absolutely. That's great. Absolutely. Let's jump into the projects. The first territory that we talked about was immersive sites. Right. Let me explain first.

Yeah. This brochure, the people who get this email, you are the most in a crossroads. We know that you want to know what's going on. On the weekend, we don't always have a lot of time to explain what's going on. We usually only have a couple of minutes. We want to give you more information and we want to give you real information. Not just the happy headlines. We want to give you real information. We thought the best way to do that is go back to the brochure and go back to the promises that you felt God called you to invest in two years ago and go through them and just give you the details on each one. So that's what we're going to do. A lot of them are encouraging. Some of them are, there are some roadblocks here and there and some plans have changed. We're going to share that as well. And we're going to do it quick because we want this video to be under 10 minutes hopefully. So we are going to, we're going to bounce through these pretty fast. Maybe in the future, we'll do deep dives on some of them that require that. Yeah. That's right. Just one under sights was finish the Dayton building. That is done, done as in like a couple of Easter is a good done. They really encourage you to think about Dayton. Dayton is currently our fastest growing site. Its giving is ahead of pace of where we thought it would be and so we see great health all around Dayton. One of our next steps in Dayton is we're trying to rent out the extra space that we didn't need for the church itself and so if you know any tenants who want a whole lot of warehouse space, let us know. We'd love to rent it to you.

I think it's also encouraging that Dayton now, some of the staff at Dayton are helping to work on new potential sites where we might get so it's like reproducing itself which I think is awesome. Yeah, we're trying to learn the lessons that we learned in expanding to Dayton and to Columbus into our next cities that we're pursuing and that's incredible work that's been going on for a while and we'll talk about some of those new cities in a minute here. Columbus. Yeah. You want to talk about Columbus? A lot is good to you. Okay. So Columbus has been meeting in a property that we purchased right before the push began that has two buildings on it. One is an annex and one is a church that another church had used and then moved out of. Columbus has been meeting in the annex which has about 130 to 140 seats. We have been renovating the main space which is going to increase the capacity to 425 seats and we expect that to be open by the end of the year. Yeah. Hopefully soft launch in December and hopefully open in January. Yeah. That's our plan. Now Columbus I just said Dayton is our fastest growing site, Columbus is our second fastest growing site and we think would be our fastest growing if we eliminated the bottleneck of lack of seats and really specifically lack of kids club space. Columbus is a really young community full of kids and so we're super excited to make more room for more families to come. Parking is also a part of it. We need as many parking spots as we possibly can and so we are paving everything that can be paved to create as many parking spots as we can for Columbus.

You and I just heard in a meeting. This is amazing. At the 815 service last weekend at Columbus they had 57 adults and 48 kids. That's crazy. Think of that ratio. 48 kids. I mean if we had that ratio at our other sites it would be insane how many kids would be around. So Columbus is one of our youngest sites and that's really encouraging. We expect that you're going to open with two services at 915 and 1115. Yep. So Kyle one of the huge promises or goals, vision is 10 cities and 10 years and that we know Cincinnati obviously is a city, Lexington is a city. We just talked about Dayton and Columbus. cities in 10 years. So tell us where that stands. Yeah. So we've been after this work. You've probably seen and some of the announcements made on the weekend. Even recently, we've been doing these pop-up events. We announced them in Cleveland and Louisville. We did back in the spring, a pop-up in Detroit and in Indianapolis. And the whole goal is to go to the city and see what God does, and then send people to build a community. At the end of the day, our church is not big experiences on the weekend. Our church is a community you belong to and you mobilize on mission with. That's what we're trying to establish. The really good news is we've seen traction in those cities. And we're on the verge of sending our first community builder to go build a community in one of those cities. We're not quite ready to announce who that is and where they're going. Although you can expect that news to come within the next six to eight weeks. Really, really excited about what God's doing in there. And it's interesting to go back and go like, right, establish a beachhead in a new city. I think we're going to beat that before this campaign is out. Absolutely. Yeah. I think some people thought maybe, oh, we're going to be in 10 cities in the next three years. It doesn't work backwards. No, no, no, 10 cities in 10 years. Establish a beachhead in one by the end of this. And then hopefully it exponentially grows as we do that. Yeah, that's right. That's right. Great.

Next one on here, also under immersive sites. It said, next level world class experiences for everyone. Yes. A big part of that is what's been called the Wonderwall at Oakley, which was elevating the experience. You know, we as a church were always the creatively immersive church. That's one of the things we think we called God for us to be. God called us to be. That's better than I said. So talk about that first. Yeah. So we installed this really first in class, only in class technology in Oakley. And we anticipated a really steep learning curve. And that's what we've had is a really steep learning curve. How do you use this tool? How do you make it great? How do you get the function? And along the way, we've been saying, you know, what of this is the right experience to go into our sites? And so really excited. We're going to have two more sites, Mason and Eastside up and running with a version of a really improved experience that I think is going to be dramatically different for those two sites. And our plans are to carry that to every site scale appropriately for every single room. And so we've learned a lot, we're going to apply a lot, and those experiences should be improved soon. I think it's safe to say, we still have a long way to go. Absolutely. We'll admit that the learning curve is very steep. And even finding, finding talent, if we were in LA, it might be a little different, but finding talent in the Midwest to be able to do all that is complicated. Yeah, a lot of it. So the only person in the world knows that it turned us on appropriately. Can you help us? Right. So we've been training people up and we are capabilities grow, I'd say weekly. And have a long way to go. The other place that that's really affected is our online stream has also seen significant improvements. And we were just in a meeting talking about that too, how up our streaming numbers are right now is very encouraging. Yeah. And talk about the stream, by the way, it's not just what we would call anywhere, which is people who don't live near sites. Yeah, it's it's people at every site. Yeah, we've been through the phases of thinking about Crossroads anywhere. Who is it for? And the reality is in 2026, it's for all of us. It helps all of us stay attached to our church. And so at any given weekend, about half of the folks who are watching Crossroads anywhere are actually folks who are part of our sites. And so it's a really important tool not just for people far away, but for those of us who live close to a site too. Okay, Kyle, before we go to the next one, I was just told that we are we're going way longer than we thought. So this is going to be much longer than 10 minutes and we have to speed it up. So here we go. The next one under immersive sites is Crossroads in Espenio.

Yeah. So Crossroads in Espenio, good progress there. We now have live interpretation happening at all sites. We have groups at all sites volunteer leaders at all sites. And we also have groups spinning up around the world, countries like Bolivia that had 16 people do their not just do the run journey, do the run journey and get baptized as part of it. Pretty amazing stuff going on there. We estimate we're currently serving somewhere around 400 500 people through our Crossroads in Espenio ministry. Great. Next zero to 18 space advancement. I think the most encouraging one here is the Mason student section. So start with that. Yeah. So Mason student section, we did renovations and anticipation of growth. We've seen so much growth that we've actually hired another associate student associate student pastor to help with the growth that has happened in that community. And we've got room improvements coming to Lexington, Florence. Where else? East Side. East Side. Yep. Underway. And the other part of that is Erie teams kids club. We've got Oakley kids club, which is our most out of date kids club that we're working on bringing our next level next generation experience to. Great. The last one in immersive sites is 1824 expansion to all Crossroads. Yeah. Yeah, this is the ministry that was happening out of Uptown. And it kind of drew into two things. One is the young adult ministry that's thriving. Collective night happens once a month. We have filled up the room at Uptown. I'm super excited to get to speak there this week, actually. Amazing community of young adults growing. And then the second thing we did was we reopened Uptown as a site. That is amazing. Uptown is seeing tremendous growth right now. I'm so proud of that team. The room is full. And the kids that we want to reach, college students, are being reached in ways that we're pretty excited about.

And I know that 1824 team has a lot of plans and a lot of conversations about expanding to other cities. Looking at leaders, establishing groups. That's right. If you go back to what we actually talked about in here, the goal was that we would have a young adult type ministry happening in every city where we are. And that's the push this year. Great. All right, Kyle, the next territory is Innovative Digital. Yep. And the first thing listed here are Crossroads App Innovations. Yeah, so when we started the push and we realized what funds came in, our next step was to plot out when do we do each of these projects. The goal was not tackle them all right away. And so intentionally at the beginning, push this into year two, year three kind of a territory. So we've done discovery work. As far as what improvements can look like in the app. And we have done some improvements. We launched the Bible in the year section about a year ago. But the real work on that is going to be over the next 12 to 18 months. Great. And then the second one here is AR/VR stage for Crossroads anywhere. We kind of already talked about that with the Wonderwall. But anybody else to add to that? I don't think it's in the ad right now.

Again, the streaming improvements were the big thing we were after. If you go back and you look at what our stream looked like, call it two years ago, and you look at it today, you'll see the marked difference in terms of what we're delivering and how we're able to connect people through that experience. OK, the third territory is inspiring camps. We're entering camp season right now, man camp, woman camp. Talk about inspiring-- this says base camp expansion and camps the movement. Yes, so base camp expansion, we bought more property. And we've also done significant improvements on that property in terms of infrastructure to get people on and off faster, easier, which allows us to have more people at all of our camps. One of the things that we ran into a roadblock on though was around the lake. It was part of our vision for this property. And the objective was never a lake. The objective was that when you enter the property, you'd be transported out of your normal life into a space that felt markedly different. The point being, leave behind all of your troubles and your cares. Come here. It's the words you hear spoken at the beginning of every camp that are the most important. You are off. There's something different when you come onto the property.

We thought the lake would be a big part of that. And the reality is, the further we've gone into the process and talked to the Army Corps of Engineers and looked at the cost and those have gotten clearer and clearer. And the hurdles have gotten higher and higher. The team working on that has come into conclusion. There's a better thing to do on this property that would deliver the same thing. And so we're no longer looking at doing one giant lake. We're actually looking at doing a series of smaller lakes, which avoids some of the regulation. And we think can actually make an improvement overall to the entire property. And so we're looking at this going, OK, God, we went in thinking this would be the thing. But we're believing. You actually have something better for us in this property that will bless more people in a bigger, better ways. The team is currently working on what is that new site plan. It might literally have some 10Xs in it. If you go to our camp property, we have the pond. It is 0.2 acres. This is disgusting. We might put in a series of two acre ponds or lakes, which is literally 10X bigger. So we're hanging on thinking about what that could look like and excited for those plans to come together over the next few months.

The last territory here is in Patful Reach Out, something that's been apart crossroads from the very early days. The first thing listed here is the Nepal anti-trafficking campus. Yeah, it was interesting going back to this brochure flipping through and realizing what was in here and actually some of what wasn't. So I personally went over in February of last year to do some due diligence work with our partners and visited one of our long-term partners there, Anjali, who actually isn't in this brochure as it turns out, but we made a big investment in her, helping her expand her school. We also, by the way, just recently sent her $15,000 to help with some of the disaster work happening in Nepal. She was only like 20 miles from the flooding in Nepal. It's her backyard, and so we went to all of our partners and said, hey, we would love to help what would help look like. And she came back and said, hey, if you were to send me these funds, I could care for 400 families for a month. And we were like, absolutely. By the way, we're currently in contact with all of our partners as the picture becomes more and more clear and asking the same question. Is there anything else we can do? How can we help you as the rebuild from this thing more on that. We've also with the actual campus that is in here. The homes are actively under construction. Everything is all permitted, including the school that's a part of that campus. And so we're excited about how that is progressing. Okay. All right. Next one is on the back of this,

it said care for the incarcerated, which is probably the one that has surprised us the most how great it is. It's it's amazing. This is getting crossroads to every prisoner we possibly can around the nation. And we've hired a director, Damica with an incredible story. I think we're going to hear his story coming up. Yeah, in November. In November? Yeah. Amazing story excited for that. We're in 40 states. We've surpassed 10 million views. We have 86,000 subscribers. And this is really exciting. 4,900 plus salvations through the app, which remember, talking about this before, this is really specific for the first time I'm giving my life to Jesus. Once you click it, you don't see it back. And so this really is individual people making a first time decision. We're talking to a federal prison about what it might look like to bring it into the federal prison level level. And then we also behind the scenes work, and this is this is relationship with people. It's not just content that comes through an app, but it's relationship. And so we receive hundreds, hundreds of letters from people who are incarcerated every single week. And we respond to them every single week and less than 48 hours, they get sent a letter back from us across. It doesn't volunteer us helping with that. And it's it's gotten incredible. Oh, also, um, real marriage class. Yes. Potentially happening at London. London correction in October. Yeah, they're going to run the real real marriage class. So we're blown away with everything God's doing there. Amazing. And then the last one here is Nicaragua and Guatemala. This is the one we've probably talked about the least publicly, but it is happening. I think half the people watch this video are like Nick around the Guatemala. That was part of 10 X really. What are we doing there? Guatemala is going deeper with our partner, Coed, who has done phenomenal work around literacy, which is one of the biggest problems in Guatemala and digitizing their work and taking it in the classroom. We've made some progress with them funding their spark reading program, which I think the data shows that increases a child's reading comprehension, like two X, I think. Yeah. So it is a game changer for kids who live in worldwide. Yeah, this is another one. I went down to bed personally and just see the work in action and, you know, ask questions and poke holes and all that. And it is amazing what's happening. You can see it with your own eyes. Kids learning to read it all over the place because of because of this work. It's awesome. Then Nicaragua, our longtime partner amigos for Christ. Yeah. I've been there multiple times. You've been there. Yeah. What's going on there? So this is partnering with them to build a youth center to just take their work to the next level. And that construction will start in October. We're sending funds over to help empower that.

Great. Yeah. That's a lot. Was that 10 minutes? I bet it was more like 100 minutes. So what everybody getting this video or people who have felt God called them to invest in this vision? Yeah. And we work really hard to make sure that we deliver on the promises and the visions that God's called us to. Yeah. What is what is kind of your final message to everybody who has been diligently doing that and giving towards this? My message is what you're doing is making a really big difference. Honestly, I make the joke about like, was that 10 minutes or 100 minutes? I feel like we just flew through all of this stuff. And we still took all this time. And the reason is because God is working through your sacrifice. Me and my family, it is a sacrifice every month still to empower 10 acts. And we are so convinced that it's worth it because of what we see God doing all over the place through the project. So thank you for being faithful. Thank you for sacrificing. Let's keep going. There's more heaven to earth to bring.